Case Study: SiriusXM aligns teams and prioritizes its product roadmap with dscout

SiriusXM turns 143 concepts into a visionary roadmap with dscout

SiriusXM faced the challenge of evolving its product roadmap beyond a major upcoming launch to compete with digital streaming apps and cater to a new generation of users. To address this, Staff UX Researcher Laura Oxenfeld used dscout for concept testing and ideation to help align teams and plan for the future.

Using dscout's platform, SiriusXM conducted a creative matrix workshop that generated 143 concepts. The vendor's tools helped the team analyze the data through affinity mapping and create a digestible story for leadership. This bottom-up approach led to several concepts being integrated into the product roadmap, enhanced cross-functional collaboration, and established a new process for future innovation.

SiriusXM