Case Study: Purefy achieves a 36% conversion lift with Dscout

Purefy boosts conversion by 36% with dscout

Purefy, a fintech firm focused on student loan refinancing, faced the challenge of improving its web presence to better connect with hesitant prospects and understand their decision-making process. To capture this context and move quickly, Chief Marketing Officer Duncan Moss turned to vendor dscout, utilizing its Live moderated interview tool for concept testing and discovery research.

Using dscout, Purefy conducted 25 live interviews with borrowers and parents. This solution provided immediate, empathic insights that led to rapid website changes, including an A/B test on a key landing page. This specific change, informed by early feedback from dscout, resulted in a 36% lift in conversion. The research also enabled the creation of three comprehensive personas to guide future marketing initiatives.

Purefy