Case Study: PetSafe uncovers the ‘why’ behind customer data with dscout

Petsafe uncovers customer insights in one week with dscout

Petsafe, a pet product company, faced a challenge in understanding the "why" behind their quantitative data. Their research team, led by Hannah Ferguson and Katie Taylor, had ample numerical insights but lacked a deeper, human understanding of their customers. They needed a qualitative research solution that could operate within their budget and time constraints without requiring travel, and they turned to the vendor dscout to achieve this.

Using dscout's platform for mobile remote research, Petsafe was able to quickly recruit and study participants from across the country. This solution provided rich qualitative insights that answered stakeholder questions and supported quantitative data. The results were significant time and cost savings; one project was completed in a week, directly aiding a sales team's success in a key meeting. The vendor dscout enabled a mixed-methods approach that was previously impossible, giving Petsafe a complete story of their customer.

Petsafe