Case Study: PetSafe digs deeper into customer insights with dscout

Petsafe launches nationwide research in one week with dscout

PetSafe, a pet product company, faced the challenge of moving beyond surface-level quantitative data to truly understand the why behind customer behaviors. Their stakeholders were asking for statistically significant numbers but were consistently left with unanswered questions about user motivation and real-world product usage. To bridge this gap, the team turned to dscout to implement a mixed-methods research approach using its platform for remote, qualitative studies.

Using dscout's service, PetSafe was able to rapidly conduct mobile diary studies and live interviews with a nationwide panel, saving significant time and recruiting costs. This solution provided rich, video-based insights that brought customer stories to life, preventing costly design changes based on misinterpreted data and deeply engaging internal stakeholders. The measurable impact for dscout was substantial cost savings from avoiding unnecessary travel and recruiting, and the ability to turn around entire research studies in a single week to meet urgent business needs.

Petsafe