Case Study: OJO Labs improves the first-time homebuying journey with Dscout insights

OJO Labs uncovers first-time homebuyer insights with Dscout in a 2-week study

OJO Labs, a real estate technology company, sought to build a more empathetic and accessible platform for first-time homebuyers. Their challenge was to understand the entire homebuying journey, including the fears, concerns, and goals of this audience, in order to identify gaps and uncover new user needs for their product design and messaging.

Using the dscout platform for an unmoderated diary study, OJO Labs captured authentic moments from over 22 participants. This solution provided deep, contextual insights that led to significant impacts across the company. The research directly influenced product expansion, including new mortgage education content and Spanish language support, and sparked a partnership with a credit repair agency. dscout enabled OJO to move beyond quantitative metrics by injecting the human story into their decision-making, ensuring they could better anticipate and support customer needs.

OJO Labs