Case Study: OJO Labs builds a more equitable home-buying experience with dscout

OJO Labs deepens equitable home-buying insights with dscout in a 2-week study

The customer, OJO Labs, faced the challenge of making its home-buying platform equitable and accessible for first-time buyers from diverse backgrounds. They needed to inject empathy into their product design by understanding the different ways people experience the journey, which their existing quantitative data and internal perspectives could not fully capture. To achieve this, they used the dscout platform for market research.

Using dscout, OJO Labs implemented a two-week, unmoderated study to capture authentic moments from participants' home-buying journeys. The solution provided rich, contextual insights that highlighted structural inequities and new opportunities for support. The results directly impacted OJO's product, leading to expanded mortgage information, Spanish language support, and a new partnership with a credit repair agency. The research from dscout also spawned additional studies and provided a human case to complement their quantitative data, ensuring the home buyer remained the central focus of their strategy.

OJO Labs