Case Study: Miraka expands its customer base with Dscout

Miraka saves 3–4 weeks on consumer research with dscout

Miraka, a Māori-owned dairy-processing company based in New Zealand, faced the challenge of expanding its consumer base to distant international markets like China and the United States. Their remote location made traditional in-person research difficult and time-consuming. To understand these new customers, Miraka needed a robust remote research tool and turned to the vendor dscout.

Using dscout, Miraka conducted in-aisle exploratory research, having participants record videos of their shopping and purchasing habits. This provided rich, contextual insights into how consumers perceive sustainability. The solution saved Miraka significant time on logistics and data collection. The vendor dscout enabled the company to quickly gain deep insights, leading to immediate iteration on new product concepts and a better understanding of their target market.

Miraka