Case Study: Miraka gains global consumer insights and saves time with Dscout

Miraka completes remote research in 3 to 4 weeks with dscout

Miraka, a New Zealand-based dairy-processing company, faced the challenge of gaining deep consumer insights from international markets located thousands of miles away. To expand its reach, particularly into California, Miraka needed a sophisticated remote research tool to efficiently find and study users who shared its values. The company turned to the vendor dscout to conduct its research.

Using dscout's platform for remote, in-the-wild studies, Miraka had participants record video diaries of their kitchen products and shopping habits. This provided rich, contextual insights into how consumers approach purchasing sustainable goods. The solution from dscout saved significant time, with the entire project completed in just three to four weeks. This allowed Miraka's team to quickly iterate on the data and use the compelling video evidence to inform executive decisions.

Miraka