Case Study: Microsoft fosters a continuous learning culture with dscout

Microsoft sustains stakeholder engagement for 1 month with dscout

Microsoft, specifically its Video, Learning, and Marketplace team, sought to better understand the end-to-end journey of emerging video content creators to foster innovation and make video creation more accessible. The challenge was moving beyond traditional, static research share-outs to maintain stakeholder engagement and build a continuous, collaborative learning culture. They used the dscout platform, leveraging its Diary studies product for this foundational research.

Using dscout, the team conducted longitudinal diary studies to capture rich, ethnographic data from creators. The solution included hosting weekly collaborative learning sessions where stakeholders actively engaged with participant videos and quotes. This approach dramatically increased stakeholder engagement and buy-in, fostering a continuous learning culture across the organization. The research directly influenced product strategy, causing teams to re-think assumptions and focus on simplified mobile scenarios, and built a vetted pool of participants for future studies with dscout.

Microsoft