Case Study: Medline achieves faster product insights on a scrappy budget with dscout

Medline saves $50,000 on product research with dscout

Medline, a major healthcare supplies provider, faced a challenge when their new therapeutic lotion, Remedy, had soft sales despite positive initial testing. With a very lean research budget, Medline's Director of Consumer Insights needed to conduct an in-depth qualitative study to understand why the product wasn't selling but lacked the funds for traditional methods. They turned to the vendor dscout for a solution.

Using dscout's platform for media-rich surveys and participant recruiting, Medline was able to conduct its pivotal research quickly and for a fraction of the expected cost. The project was completed for approximately $7,000, which dscout estimates saved the company over $50,000. The resulting consumer videos brought insights to life for stakeholders, ultimately helping Medline understand the regional sales discrepancies and proving the value of qualitative research even on a scrappy budget.

Medline