Case Study: Medline uncovers why its lotion wasn’t selling with Dscout

Medline saves $50,000 on product research with dscout

Medline, a major healthcare supplies distributor, faced a challenge when their new therapeutic lotion, Remedy, was not selling as expected. With a lean research budget and stakeholders wary of investing in custom research, Director of Consumer Insights Vicky Mostovoy needed a cost-effective way to diagnose the barriers to purchase. She turned to the vendor dscout to conduct the qualitative study.

Using dscout's platform for mission-based research, Medline had participants record video diaries of their in-store shopping experiences. This solution revealed that the product's packaging was getting lost on shelves and that there were distribution inconsistencies. The research was conducted swiftly for approximately $7,000, which dscout enabled Medline to save an estimated $50,000 over traditional methods. The insights provided clear, actionable data that helped Medline understand the sales barriers and win over internal stakeholders.

Medline