Case Study: LexisNexis humanizes legal UX research and drives product pivots with dscout

LexisNexis uncovers insights from 200+ videos with dscout

LexisNexis, a provider of legal analytics and software, faced the challenge of understanding its users, attorneys, beyond common stereotypes. Strict client confidentiality and the attorneys' demanding, billable-hour schedules made traditional ethnographic research difficult. To overcome this, LexisNexis partnered with dscout to utilize its remote video ethnography platform for user experience research.

Using dscout, LexisNexis captured over 200 videos that provided deep, humanizing insights into attorneys' daily lives and workflows. This solution allowed the company to pivot entire product strategies based on the rich data collected, an outcome that would not have been possible with other research methods. The vendor, dscout, enabled LexisNexis to marry qualitative human data with quantitative data science, leading to more empathetic and ethically informed product development.

LexisNexis