Case Study: LexisNexis Humanizes Attorney Research and Uncovers Product Pivots with Dscout

LexisNexis uncovers attorney insights with dscout and 200 videos

LexisNexis, a provider of legal analytics and software, needed to better understand the diverse day-to-day realities and challenges of attorneys, who are often subject to broad stereotypes, in order to design more effective products. To achieve this, they partnered with dscout to utilize its remote video ethnography capabilities for product discovery research.

Using dscout, LexisNexis conducted a remote video study that captured over 200 videos from attorneys, which were analyzed for task, theme, and emotion. This approach from dscout humanized their users for engineers and stakeholders, leading to a pivotal strategic shift in both target audience and product functionality. The insights gained were so significant that they directly caused LexisNexis to pivot its entire strategy for a more foundational, long-term solution.

LexisNexis