Case Study: Kresnicka Research & Insights uses Dscout to uncover how parents navigate media and parenting

Kresnicka Research & Insights uses dscout's 3 tools to study parenting with broad and deep participant insights

The customer, Kresnicka Research & Insights, faced a challenge in understanding the evolving, real-world experiences of parents navigating media saturation for their children. They needed to capture deep, contextual insights to fill a gap in research literature and inform a forthcoming book. They used the dscout platform for this exploratory research.

dscout's solution involved using its Recruit, Diary, and Live tools to gather both broad and deep qualitative data through surveys and interviews. This approach provided the team with rich, open-ended data and personal vignettes to humanize the topic. The result was a powerful dataset that is being used to ground their book in actionable, realistic advice that syncs with the actual lived experience of parents.

Kresnicka Research & Insights