Case Study: KEEN predicts new apparel trends with Dscout

Keen gets feedback from 50 fans in 2 days with dscout

The customer, Keen, a footwear company, faced the challenge of predicting apparel trends and creating fan-centric products. To better understand customer needs and pain points for its seasonal releases, Keen turned to the vendor dscout and utilized its Diary studies and Express tools for continuous discovery research.

dscout's platform enabled Keen to synthesize surveys, interviews, and diary studies, gathering rich qualitative data and quick-turn feedback from fans. This solution provided the product and design teams with clear, visual insights into aspirational styles, which were then embedded into their product briefs and go-to-market process. While specific sales numbers are not yet available, dscout helped create a significant cultural shift towards a continuous learning process and fan-centric decision-making across the organization.

Keen