Case Study: KEEN builds a continuous discovery process with Dscout

Keen gathers feedback from 50 utility customers in 2 days with dscout

Keen, a footwear company, sought to build a deeper, more continuous understanding of its customers to create more fan-centric products. To achieve this, they partnered with the research platform dscout to implement a new discovery process inspired by Teresa Torres's continuous discovery methodology.

Using dscout's diary studies and media-rich surveys, Keen gathered rich, visual data on customer needs and preferences. This solution enabled their cross-functional teams to align on outcomes and directly integrate fan insights into product briefs. While specific sales numbers are pending for 2025, dscout helped foster a more research-centric culture where customer feedback directly influences product creation.

Keen