Case Study: Intuit QuickBooks scales its global Adopt a Small Business program with dscout

Intuit QuickBooks scales its Adopt a Small Business program globally in 8 weeks with dscout

Intuit QuickBooks, a financial software company, faced the challenge of scaling its "Adopt a Small Business" program globally. The initiative, designed to build deep empathy and product understanding by connecting employees with small business customers, was initially in-person. The shift to a remote workforce made continuing the program difficult. They turned to the vendor dscout to help facilitate this immersive, remote research.

Using dscout's diary study platform, Intuit QuickBooks was able to successfully transition its program to a fully remote, global format. The solution enabled them to capture rich customer sentiment, uncover actionable product insights, and foster collaboration among distributed teams via integrated tools like Slack. The results included a more scalable program with participants across the globe, timely and impactful product improvements, and a significant increase in contextual empathy across the organization. The vendor dscout was credited as a critical game changer that provided the immediacy and depth needed for the program's success.

Intuit QuickBooks