Case Study: Headspace improves new user experience with dscout

Headspace improves new user research over several weeks with dscout

Headspace, a meditation and mindfulness app, needed to better understand the motivations and challenges of its new users to improve their onboarding experience. To tackle this, they partnered with the research platform dscout to conduct iterative concept testing and discovery research.

Using dscout's tools, including its participant panel for recruiting and its Live and Diary study features, Headspace adopted a flexible, iterative research approach. This solution provided continuous user inputs, democratized analysis across teams, and led to the creation of an actionable user mindset framework. The impact was a deepened shared empathy across the Headspace organization, which dscout helped chart a path for more effective, human-centered design work.

Headspace