Case Study: Headspace builds a better first-week mindfulness experience with dscout

Headspace cuts debate time from 10 to 1 with dscout

Headspace, a mental wellness and meditation app, faced the challenge of understanding and engaging a surge of new users who were trying mindfulness for the first time during the pandemic. They needed to pinpoint these users' key motivations and life stressors to help them establish a successful meditation practice. To tackle this, Headspace partnered with the vendor dscout to conduct targeted research.

Using dscout's tools, including its participant panel, Live mobile interviews, and Diary studies, Headspace implemented a flexible and iterative research approach. This allowed them to gather authentic, empathy-generating data from new users in their natural environments. The solution led to a cross-functional alignment within Headspace, drastically reducing internal debate time and creating an actionable framework of user mindsets. The impact for dscout was demonstrated through a highly successful project that created a blueprint for future human-centered design work at Headspace.

Headspace