Case Study: Groupon Gains Deeper Restaurant Insights with Dscout

Groupon gains rich diary insights from 23 small business owners with dscout

Groupon, a data-driven organization, sought to better understand the challenges and motivations of small business owners and managers in the food and drink space. Their specific challenge was recruiting and gaining deep insights from this difficult-to-reach demographic, who are extremely busy and do not spend much time on computers. To move beyond shallow data, they turned to dscout to conduct exploratory research.

Using dscout's diary study product, Groupon implemented a flexible research solution that allowed participants to use their own phones and complete tasks at their own pace. This approach successfully recruited 23 participants who provided rich, media-heavy data, including compelling videos that offered profound human insights. The result was an eye-opening perspective for stakeholders, helping them see the actual people behind the product and understand common pain points, such as dealing with slow times of day.

Groupon