Case Study: Google achieves large-scale global insights with dscout

Google uses dscout for global co-creation at 17,000-person scale

Google, a global technology leader, faced the challenge of gathering large-scale, international user insights for its ambitious Project Ara modular phone. To achieve this, they partnered with the vendor dscout to leverage its mobile diary study platform for a massive co-creation research project.

Using dscout's platform, Google engaged over 17,000 participants worldwide in monthly missions. Scouts provided tens of thousands of posts, including role-playing exercises and physical prototypes, which directly informed critical engineering decisions. The solution from dscout delivered immense scale and global reach, generating 34,000 specific measurements that helped determine the final phone's dimensions and validated the product concept with a vast user community.

Google