Case Study: Foot Locker improves Gen Z shopper insights with Dscout

Foot Locker lands a product roadmap feature with Dscout’s week-long diary study

Foot Locker, a major retail company, faced the challenge of understanding the nuanced shopping behaviors of Gen Z consumers and fashion-forward trendsetters. Their traditional quantitative methods were failing to recruit these specific segments and capture the rich qualitative depth needed. To address this, they partnered with the research platform dscout to implement dynamic qualitative studies and leverage its advanced recruiting tools.

Using dscout's video audition feature for participant screening and its diary study methodology, Foot Locker gathered authentic behavioral data. The dscout solution enabled the team to efficiently scale their insights, which directly led to a new feature being prioritized on the product roadmap. The research provided a clear understanding of Gen Z's reluctance towards AI shopping tools and helped the broader organization feel a collective ownership over the customer insights, turning research into a shared team effort.

Foot Locker