Case Study: Empathy Design scales international research with Dscout

Empathy Design runs international studies at scale with dscout

Empathy Design, a human-centered design agency based in New Zealand, faced the challenge of conducting affordable, scalable research for its clients targeting U.S. customers. Traditional in-person ethnography was too expensive and difficult to execute internationally, while other methods like focus groups and surveys failed to capture accurate, candid insights. They turned to dscout to overcome these obstacles.

Using a dscout subscription, the agency was able to efficiently recruit the right participants and capture key behavioral moments at a large scale. The solution allowed Empathy Design to triangulate its research, providing clients with a more real and comprehensive view of their target audience's lives. The dscout platform delivered significant results, with the research lead noting that participants were far less self-conscious and provided amazingly candid feedback, which consistently amazed their clients.

Empathy Design