Case Study: Credit Karma uncovers rich home-buying journey insights with Dscout Diary

Credit Karma uncovers rich homebuying insights in 2-minute videos with dscout

Credit Karma, a personal finance company, faced the challenge of investigating the complex home-buying journey and its associated highs and lows. With the constraints of COVID preventing in-person research, they turned to vendor dscout and utilized its Diary service to gather rich, reflective user insights remotely.

Using dscout's Diary, Credit Karma had participants create "treasure maps" to symbolize their journeys and provide video descriptions. The dscout platform enabled efficient remote collaboration for analysis, leading to rich insights on user pain points and goals. The results were highly creative and impactful deliverables that the team continued to reference, successfully capturing the complicated process that unfolds over time.

Credit Karma