Case Study: Compass Digital Labs accelerates concept testing and delivers a hybrid app design with Dscout

Compass Digital Labs completes concept testing in 4 days with dscout

Compass Digital Labs (CDL), a company working at the intersection of hospitality and technology, needed to quickly test three alternative design concepts for a core app redesign. With a timeline far shorter than the ideal few weeks, their challenge was to conduct this high-stakes research on an extremely tight schedule. They turned to the vendor dscout to help them recruit participants and collect data rapidly.

Using dscout, specifically its Live product for remote interviewing, the team efficiently recruited a mix of users and non-users. dscout enabled an accelerated workflow where recruitment, testing, and analysis were stacked, allowing their researcher to deliver a comprehensive report just four days after the final session. The solution from dscout empowered the team to synthesize insights quickly, resulting in a successful hybrid design that compiled the best aspects of the initial concepts.

Compass Digital Labs