Case Study: Coloplast scales empathetic user research on sensitive topics with dscout

Coloplast redefines research with dscout’s 2-minute video reels

Coloplast, a healthcare company providing products for intimate healthcare needs, faced the challenge of conducting deeply empathetic research on sensitive and taboo subjects, such as catheter and ostomy bag use. Their small team struggled to scale traditional in-person observational studies globally while maintaining user privacy and dignity. To overcome this, they turned to the vendor dscout for a remote research solution.

Using dscout's platform to capture video and photo-based insights, Coloplast was able to observe users in their most intimate settings without compromising anonymity. This solution provided groundbreaking insights that even decades of manufacturing had not revealed, fundamentally changing project understanding. The impact was significant; a single two-minute video reel from dscout was able to reframe confusing quantitative data and redefine an entire project's scope, ensuring the company made more informed and empathetic product decisions.

Coloplast