Case Study: Coloplast uncovers deeper user insights with Dscout

Coloplast clarifies product decisions with dscout using insights from 150 users across 8 countries

Coloplast, a provider of intimate healthcare products, faced a challenge in scaling their user research due to the sensitive and taboo nature of their products. Their small team needed a way to gather candid, global insights without compromising user privacy or comfort. They turned to the vendor dscout to help source these hard-to-get insights.

Using dscout's platform for remote, media-rich studies, Coloplast captured intimate video and observational data from users in their real-life environments. This solution provided groundbreaking insights that decades of traditional research had missed, directly impacting product understanding and project direction. In one instance, a two-minute video reel from dscout helped reframe confusing quantitative data, ultimately redefining an entire project's scope and preventing a potentially incorrect decision.

Coloplast