Case Study: Change.org accelerates user research and uncovers local relevance with dscout

Change.org turns research into insights in 4 weeks with dscout

Change.org, the world's platform for change, faced a challenge common to lean teams: its principal user researcher lacked the time and resources to conduct in-depth qualitative research. The process of capturing, editing, and sharing user video clips from traditional studies was prohibitively time-consuming, limiting the team's ability to hear directly from its users and share impactful findings with stakeholders.

Using the dscout platform for a mobile diary study, the researcher efficiently gathered rich qualitative data through participant-recorded videos and answers. The structured yet flexible format of dscout delivered powerful, contextual insights quickly. This led to a key discovery about the importance of local issues for users, which directly inspired Change.org to double down on its localization efforts. The entire project, from setup to analysis, was completed in just four weeks, providing fast and impactful results that would have been impossible with traditional methods.

Change.org