Case Study: Change.org achieves faster, more insightful diary study research with dscout

Change.org runs diary study in 4 weeks with dscout

Change.org, a platform for social change petitions, needed to conduct a diary study for its new Android app but faced a significant challenge. As a one-person research team, the logistical burden of recruiting, managing participants, and analyzing both qualitative and quantitative data manually would have made running a traditional diary study impossible. They turned to the vendor dscout to utilize its diary study service.

Using the dscout platform, Change.org efficiently ran a four-week diary study where participants answered questions and recorded 30-second videos via an app. The solution simplified the entire process, eliminating logistical coordination and allowing the researcher to focus solely on gathering and analyzing insights. The study delivered powerful results, revealing how important local petition discovery was to users. This inspired Change.org to double down on localizing the user experience, and the project was completed both faster and with more impact than anticipated.

Change.org