Case Study: Brooks Running scales remote runner research and shares insights faster with dscout

Brooks Running doubles its team in 2 years with dscout

Brooks Running, a major running shoe and apparel company, faced a challenge when the pandemic halted its traditional in-person research methods. Their core value of being runner-centric required deep, empathetic insights into how runners were adapting, but they could no longer conduct the day-in-the-life studies they relied on. They needed a new, nimble way to connect with runners remotely and understand their rapidly changing behaviors.

The solution was implemented with dscout, which provided a platform for remote diary studies and Live Missions. This allowed Brooks to efficiently gather rich, video-based insights from runners across the country. Using dscout, the team uncovered surprising trends, such as running's new role as a mental release, and socialized these findings company-wide through a weekly newsletter. The results were significant; dscout helped double the research team's size and scope, provided quicker access to insights that accelerated decision-making, and enabled recruitment of a more diverse runner panel to check biases and foster inclusivity.

Brooks Running