Case Study: Bose accelerates research and deepens insights with dscout

Bose reaches hundreds of responses over a weekend with dscout

Bose, a leading audio technology company, faced challenges with the speed and scope of its traditional field and ethnographic research. The constraints of travel, scheduling, and getting users to open up limited their insights. To overcome this, Bose turned to the vendor dscout to complement its research methods and explore new, faster ways to gather user data.

Using dscout's remote mobile research platform, including its Diary studies and Live interview functionality, Bose was able to engage with users across the country on their own schedules. This solution allowed the team to gather deeper, more reflective insights and dramatically shorten research timelines from weeks to days. The impact was significant: Bose gained more comprehensive data, enriched its in-person fieldwork, and even provided participants with a more rewarding, self-reflective experience.

Bose