Case Study: Bose broadens user reach and accelerates research with Dscout

Bose gets hundreds of responses in a weekend with dscout

Bose, an audio technology company, needed to accelerate its user research process to quickly understand user needs and remain innovative. Traditional market research methods were too slow, often taking weeks to schedule and recruit participants. To complement their existing tools, Bose used the vendor dscout for remote mobile research.

Using dscout's platform, including its robust screener and Live interview functionality, Bose was able to gather hundreds of participant responses over a single weekend and conduct remote interviews that were seamlessly recorded and transcribed. This solution provided the fast, substantive insights they needed. The impact was significant; dscout enabled Bose to learn rapidly, make their in-person research time more meaningful, and even provided participants with a rewarding, introspective experience.

Bose