Case Study: Best Buy scales customer feedback with Dscout

Best Buy reaches 50% better participant alignment with dscout

Best Buy, a major retail company, sought to scale its customer feedback process to guide future experience design initiatives. Their challenge was to move beyond local participants and efficiently gather rich, real-time insights from a national, tech-savvy audience that aligned with their core customers. To achieve this, they partnered with the vendor dscout, utilizing its Diary studies and Live missions services.

dscout provided a platform for remote, asynchronous diary studies and synchronous Live missions, which allowed the Best Buy team to interact with a broad, high-quality pool of participants across the country. This solution enabled them to test concepts, observe real-time emotional reactions, and probe deeper into customer responses. The results were a significant expansion of their research reach and the acquisition of rich, foundational insights, solidifying dscout's role as a critical component in their strategic design process.

Best Buy