Case Study: Best Buy advances future-facing experience design with dscout

Best Buy engages 180+ leaders with dscout to shape future-facing experience design

Best Buy faced the challenge of designing future-facing, multichannel customer experiences and needed a way to gather robust, real-time customer feedback to guide its vision. The company partnered with the research platform dscout to conduct discovery and evaluative research with a broad, tech-savvy participant base that aligned with its target audience.

Using dscout’s Diary studies and Live missions, Best Buy’s team was able to gather rich, immediate feedback on conceptual models, which helped generate organizational alignment and enthusiasm for new ideas. The solution had a game-changing impact; after viewing a highlight reel of dscout participant videos, 180+ company leaders became intimately familiar with customer perspectives, which directly inspired them to rethink and energize their strategic initiatives for the year.

Best Buy