Case Study: Best Buy achieves faster, more diverse research recruitment with Dscout

Best Buy cuts research recruitment time with dscout for 50+ researchers

Best Buy's research operations team, led by Senior Research Operations Manager Temitayo Olasimbo, needed to consolidate its research capabilities and ensure high-quality, diverse participant recruitment for its more than 50 researchers. The challenge was to streamline processes and reduce the manual effort involved in recruiting for usability testing and product design.

The solution was implemented by dscout, which provided a platform to integrate usability testing and streamline research processes. This partnership significantly reduced the time to recruit participants compared to other platforms, increased operational effectiveness, and enabled the democratization of design-led training. dscout's dedicated support also ensured prompt resolution of any issues that arose.

Best Buy