Case Study: Bayer Inspires Empathy and New Product Design with dscout

Bayer expands remote consumer research after a successful Dscout pilot

Bayer's Front-End Innovation team sought to better understand its consumers to drive product design and packaging for its global healthcare brands. Their challenge was to find new ways to engage internal stakeholders and foster empathy by uncovering real, intimate consumer experiences. To achieve this, they partnered with the research platform dscout.

Using dscout, Bayer conducted remote research, including diary studies and Live Q&A sessions, which allowed consumers to share detailed and anonymous accounts of their experiences with pain management and other issues. The solution from dscout enabled Bayer's team to gain deep, empathetic insights that directly fed into their innovation pipeline. This led to more consumer-led innovation and provided the team with a powerful tool for agile exploration across multiple brands.

Bayer