Case Study: Aya Healthcare recruits niche participants and expands research methods with dscout

Aya Healthcare retains participants for a long-term diary study with dscout

Aya Healthcare, a platform for travel healthcare providers, faced significant challenges in recruiting niche participants—specifically traveling nurses and doctors—and in conducting long-term diary studies to understand their users' complex job-hunting and onboarding journeys. Their previous research tool could not support these needs, prompting them to seek a new vendor and partner with dscout, attracted initially by its diary study capabilities.

By implementing dscout, Aya Healthcare was able to successfully recruit high-quality, vetted participants and retain them for a long-term diary study with no attrition. The solution expanded to include usability testing, leading them to completely sunset their old tool. The partnership with dscout enabled the team to run mixed-methods research, evangelize the value of research internally, and benefit from dscout's responsive and collaborative support.

Aya Healthcare