Case Study: Airbnb accelerates UX research with dscout

Airbnb shares insights from 2,000 users with dscout

Airbnb's experience research team faced the challenge of quickly answering stakeholder questions with rigorous, video-rich qualitative insights to drive empathy and product alignment, without leading to team burnout. They partnered with the vendor dscout to scale their research into an international, always-on insights hub using a combination of dscout Express and Recruit/Diary services.

The solution was the "Ask a Guest Anything" program, a templatized and reusable research design built collaboratively with dscout. This program enabled rapid intake, prioritization, and launching of remote studies, delivering impactful video clips and insights within days. As a result, dscout helped Airbnb share insights from over 2,000 users, educate the wider organization on the power of quick qual research, and create a springboard for deeper studies and fast feedback on major launches.

Airbnb