Case Study: Affirm scales a 1,500-participant benchmarking study with Dscout

Affirm scales a 1,500-participant benchmarking study with dscout

Affirm, a financial technology company, faced significant challenges in executing a large-scale benchmarking study for its C-Suite. The company needed to understand the competitive "Buy Now, Pay Later" landscape by studying 75 different cohorts with 1,500 participants, all while managing data sensitivity and a constrained timeline with a small team. Previous vendors had fallen short, so Affirm turned to the vendor dscout to utilize its diary study service for this ambitious research project.

dscout implemented a solution that began with a successful pilot study delivered in just four days, demonstrating the ability to quickly recruit quality participants and gather rich qualitative and quantitative data. Using dscout's AI features to efficiently analyze the large dataset, Affirm was able to surface critical insights for company-wide impact. The results provided the C-Suite with the actionable intelligence needed for product, sales, and marketing decisions, and the study's findings continue to be shared across departments months later, influencing roadmap conversations.

Affirm