Case Study: Banco Sabadell empowers insurance advisors with Druid's conversational AI sales assistant

Banco Sabadell scales conversational AI for 160+ advisors across 1,000+ branches with Druid

Banco Sabadell faced a challenge in supporting its bancassurance advisors, who needed fast, accurate, and consistent product knowledge across various customer interaction types. Their existing static resources could not keep pace with a growing portfolio, leading to outdated information, inconsistent service, and longer customer wait times. They partnered with Druid to implement a conversational AI sales assistant to solve these operational complexities.

Druid built a GPT-powered AI agent that was integrated directly into the advisors' Microsoft Teams and Genesys workflows. The solution provided real-time, segment-aware product guidance through a dynamic knowledge base that stayed current without manual updates. This empowered 160+ Banco Sabadell advisors to be more efficient and consistent, scaling confidently to over 5,000 users across 1,000+ branches.

Banco Sabadell