Case Study: BMW drives over 8,000 competition entries with Driftrock

BMW drives over 8,000 competition entries with Driftrock

The automotive customer BMW sought to increase entries for their PGA Championship competition by targeting their existing email database. Their challenge was to create a frictionless entry process that prevented customers from having to re-submit their personal details. To achieve this, they worked with the vendor Driftrock.

Using Driftrock’s Lite lead technology, BMW implemented a solution where owners could enter the competition with a single click. This seamlessly updated customer records and synced all entries to the BMW CRM in real time. As a result, Driftrock's platform directly and instantly delivered over 8,000 competition entries, successfully meeting BMW's objective.

BMW