Case Study: BMW achieves 56% lower cost per lead and 2.8X higher lead volume with Driftrock

BMW cuts cost per lead by 56% with Driftrock

The customer BMW sought to make it easier for potential customers to enquire about its vehicle range on Facebook and Instagram, while also simplifying the follow-up process for its sales teams. To address this challenge, the vendor Driftrock implemented its Lead Capture technology and dynamic dealer lookup service.

By utilizing native Facebook and Instagram lead forms combined with Driftrock's technology, leads were captured without users leaving the platform and synced to the BMW CRM in real time. This solution from Driftrock resulted in a 56% lower cost per lead and a 2.8X increase in lead volume, while also enabling real-time campaign optimization and lead validation.

BMW