Case Study: BMW achieves 32% lower cost per lead with Driftrock Business Locator

BMW cuts cost per lead by 32% with Driftrock

The customer, BMW, was already using a custom landing page solution from Driftrock but wanted to reduce friction in its lead generation journey and improve customer experience. A key challenge was managing its ever-changing database of local retailers, which required constant data refreshes.

Driftrock implemented its Business Locator and Lead Sync technology to automatically populate the most relevant dealer information into a native lead form. This solution provided a smoother customer experience from initial click to visiting a retailer. As a result, BMW saw a 32% decrease in cost per lead, a 1.6x increase in form conversion rate, and a 1.52x increase in lead volume, generating leads with higher purchase intent.

BMW