Case Study: American Airlines launches multilingual AAdvantage microsite with Dreamers of Day

American Airlines launches multilingual AAdvantage microsite for 115 million members with Dreamers of Day

American Airlines needed to announce major changes to its AAdvantage loyalty program to its 115 million members through a microsite that could handle millions of visitors and support over 10 languages. The challenge involved delivering an immersive user experience with animations while coordinating a complex, multi-stakeholder launch. Partner agency Matchbox collaborated with vendor Dreamers of Day to develop an enterprise-level WordPress solution.

Dreamers of Day built a multilingual WordPress microsite with a scalable infrastructure optimized for high traffic, which was made fully static on launch day to ensure performance. The solution successfully reached over 115 million members, supported 10+ languages, and delivered an engaging user experience with smooth animations. The vendor's work received high praise and led to the creation of additional localized landing pages for the program.

American Airlines