Case Study: Gorgias achieves multi-touch attribution and better team collaboration with Dreamdata

How Gorgias Transitioned From Single-touch to Data Rich Multi-touch Attribution Using Dreamdata.

Gorgias, a SaaS tech startup helping ecommerce brands deliver better customer service, needed to move beyond single-touch attribution. As the company grew and more touchpoints appeared across marketing and business development channels, its existing prioritization-based model in Hull could no longer keep up with the need for accurate, scalable multi-touch attribution.

With Dreamdata, Gorgias implemented a multi-touch attribution setup using Dreamdata’s attribution models, BigQuery integration, and custom Sisense dashboards. Dreamdata gave Gorgias clean, daily-refreshed data and actionable insights across deals and channels, improving collaboration between teams and supporting future reporting, dashboard revamps, and even a reward-based salary scheme tied to revenue contribution.

Gorgias

Noemie Happi Nono

Data Science & Growth Ops Analyst