Case Study: Gorgias grows outbound pipeline by 70% with Dreamdata

Gorgias grows outbound pipeline by 70% with automation at scale

Gorgias, a B2B growth team, needed a better way to understand which marketing and sales touches were actually driving revenue so they could scale campaigns with confidence. They struggled with incomplete attribution, unclear pipeline influence across ads, email, and sales outreach, and inaccurate conversion data in ad platforms. They turned to Dreamdata for a flexible multi-touch attribution and go-to-market data solution.

With Dreamdata, Gorgias implemented end-to-end customer journey data collection, custom attribution models, and Reverse ETL to feed qualified data back into ad platforms and automate outbound messaging. The result was a 70% increase in sales pipeline from automated outbound messaging, better identification of the most effective go-to-market efforts, and the ability to optimize ads using offline conversions and higher-value segments.

Gorgias

Max Sutra

Lead Demand Gen Manager