Case Study: the world’s largest food and beverage company strengthens Sales & Marketing talent strategy with Draup

World’s Largest Food & Beverage Company strengthens Sales & Marketing strategy with Draup using 1B+ daily data points

Draup assisted the world's largest food and beverage company, which was facing significant talent acquisition challenges. The customer's Sales & Marketing function struggled with a shallow talent pipeline for FMCG-specific roles, extreme geographic hiring concentration in Manila, and a reliance on cross-industry hires due to scarce external expertise. This necessitated a defensible, long-term workforce strategy to build future-ready capabilities.

The solution implemented by Draup involved a multi-faceted analysis, including talent supply-demand modeling, capability evolution assessment, geographic talent hotspot mapping, and peer benchmarking. This provided data-backed guidance for workforce planning, upskilling, and diversification. As a result, Draup helped the customer achieve improved hiring predictability, an optimized talent strategy balancing external hiring with internal development, future-ready capability planning, and a strategic roadmap that reduced long-term talent risk.