Case Study: Intuit strengthens workforce strategy and DEI with Draup

How Draup Strengthened Talent Planning and Diversity Efforts for the $18B Enterprise Software Leader

Intuit, an enterprise software leader with over 15,000 employees, sought to strengthen its workforce planning with better location intelligence and competitive insights. The company also aimed to enhance its diversity, equity, and inclusion (DE&I) measurement and reporting to support more informed and inclusive talent decisions. To address these challenges, Intuit partnered with Draup for its workforce intelligence platform.

Draup provided location analysis across more than 30 countries and delivered deep competitive intelligence and diversity metrics. This solution enabled Intuit's leaders to make rapid, data-driven decisions on strategic expansion and hiring. As a result, Intuit improved its DE&I representation across all levels and strengthened its overall talent planning. Draup empowered the company to optimize its talent acquisition and enter new markets for sustainable growth.

Intuit

Jennifer Basdekis

Staff Talent Intelligence Consultant