Case Study: a Connecticut-based $30B tobacco giant achieves data-driven global workforce planning with Draup

How Draup Helped a Lifestyle Products Leader Optimize Global Workforce Planning Across R&D and Digital Functions

A Connecticut-based $30 billion tobacco giant, a leading global consumer goods company, faced the challenge of fragmented talent data and emerging skill gaps as it transformed into a science-led enterprise. The company needed a unified, data-driven framework to optimize its global R&D and digital workforce strategy, balance high-cost European centers with scalable talent hubs, and guide future investments with predictive intelligence. To address this, they partnered with Draup for its workforce analytics and talent market insights.

Draup implemented a multi-faceted solution, conducting a talent market assessment in Switzerland and a comparative location analysis for Southeast Asia. The vendor built a predictive Global Talent Competitiveness Dashboard to visualize talent supply, cost trends, and hiring difficulty. This data-driven approach enabled the company to accelerate its R&D and digital expansion, validate Switzerland as an innovation hub, and identify cost-efficient talent destinations in Southeast Asia, ultimately optimizing global workforce planning and aligning talent investments with its transformation goals.