Case Study: the iconic swoosh sportswear brand achieves data-driven global workforce planning with Draup

How Draup Enabled Global Talent Visibility and Scalable Workforce Planning for a Consumer Lifestyle Brand

The iconic swoosh sportswear brand, a global leader in athletic footwear and apparel, faced challenges in unifying its global workforce data and planning for future skill shifts driven by AI and automation. They needed to balance cost and capability to structure scalable global hubs and sought predictive insights for workforce decisions. To address this, they partnered with Draup for its strategic workforce intelligence services.

Draup implemented a comprehensive solution that involved benchmarking 13 global hubs and building a unified predictive dashboard for talent and cost modeling. This enabled the customer to establish a data-backed, three-tier global workforce model. The outcomes included an optimized hub structure and significant cost optimization, allowing the organization to employ approximately 1.4 FTEs in Europe and 2.3 FTEs in India for every 1 FTE in the U.S., enhancing both agility and scalability.